When leasing demand slows due to a competitive market or economic challenges, a robust social media presence becomes crucial in keeping units occupied. High costs of living and interest rates on homeownership are driving Gen Z and Millennial renters to seek long-term leasing options in multifamily housing. And as Gen Z becomes an influential demographic (expected to dominate the rental market by 2030), social media is the key channel to reach them effectively.

When you’re managing an apartment community, your time is valuable—and social media can quickly become a time-consuming task if you’re not strategic about it. The good news is, you don’t need to spend hours scrolling and creating posts to have an engaging social media presence. With a little planning and some helpful tools, you can create content that resonates with your audience without burning yourself out. Here's how.

Your amenities are next-level, but your Instagram is stuck in 2019. Make 2025 the year your social media finally gets on trend --

Welcome to the New Year Social Media Challenge! Social media isn’t just a “nice-to-have” for apartment communities—it’s a critical tool for connecting with prospects, engaging residents, and standing out in a competitive market.

January is the perfect month for fresh starts and new beginnings, and it’s also a great time to give your social media strategy a refresh. One of the easiest ways to structure your content is by theming your month. A central theme creates a cohesive feel and makes planning much simpler. For January, think about themes like wellness, organization, or new beginnings to tie your content together.

Starting on social media might seem overwhelming at first, but luckily, it doesn’t take much to get going! With the right approach, leasing staff can build a strong online presence that not only engages potential renters but also drives leads. Here’s a step-by-step guide to help you get started and make your social media strategy a success.

In the competitive world of multifamily housing, attracting new tenants is only half the battle. The real challenge lies in keeping them long-term. While traditional strategies like offering incentives or improving amenities can help, social media presents a unique and powerful opportunity to not only draw in prospective tenants but also to engage and retain existing residents.

A guide to gift giving for all of your apartment onsite staff! The minimalist, the coffee lover, the funny guy - we got you covered.

Social media has become an essential tool for event promotion, and for good reason. Whether you’re hosting a grand opening, launching a new product, or organizing a recurring event like a live music series, social media offers a powerful way to reach a wide audience, create excitement, and drive attendance.

With the end of the year closing in, it’s importnat to close out with a strong month! Firstly, check out the 50+ Social Media Content Ideas for December to get you started. Secondly, copy and paste all your favorite ones into your notes and start planning! From themed days, holidays, and national days to week-long observances.

The multi-family housing industry is embracing the power of social media, and the future holds exciting possibilities. As digital marketing continues to evolve, staying ahead of the curve is key. Here are the emerging trends in social media that will reshape how apartment communities connect with renters, build brand loyalty, and engage with their audience.

With its ability to drive engagement and create brand narratives, social media has become a powerful tool for apartment communities to attract tenants, build a recognizable brand, and even improve tenant retention. But beyond just posting updates or apartment photos, strategic social media efforts can directly impact lease numbers by appealing to a prospect’s lifestyle aspirations and creating a desire for the community’s unique living experience.

For corporate managers, maximizing revenue and minimizing costs is always top of mind. Social media isn’t just a way to promote your property — it can play a crucial role in improving resident satisfaction, driving leads, and ultimately increasing revenue. Here’s how:

As leasing professionals, there are a few key skills and strategies to master in order to harness the power of social media without feeling overwhelmed. Let’s break down the top skills I teach in my training sessions that help leasing staff elevate their social media game.

As the landscape of multifamily housing continues to evolve, embracing innovation while maintaining a focus on community-building and employee engagement is essential for long-term success.

In this blog post, we’ll explore the key benefits of AI in the multifamily industry, as well as some of the challenges and ethical considerations that property managers must keep in mind as they integrate this powerful technology.

As property managers increasingly adopt centralized models, they must find innovative ways to maintain a sense of connection among residents. After all, resident retention and satisfaction are deeply tied to the strength of the community. In this post, we’ll explore how centralization is reshaping the industry, the importance of community in resident retention, and how property managers can successfully balance both.

While loneliness is often seen as a personal issue, the multifamily housing industry is uniquely positioned to help address this growing epidemic.