1:1 Social Media Consulting

Unleash your creativity.

Why Should Onsite Teams Learn Social Media?

We're living in a time of economic uncertainty, with soaring living costs and high interest rates. Plus, as Gen Z emerges as the dominant force in the rental market, capturing their attention on social media is crucial. A recent Freddie Mac survey revealed that a third of Gen Zers doubt homeownership will be attainable in their lifetime. Considering their heavy reliance on social media, reaching them on these platforms is essential to attract and retain this influential demographic.


For many onsite leasing teams, managing social media strategy and content creation is part of the job.

While hiring a dedicated social media specialist might not always be feasible, investing in training your existing staff can yield significant benefits. By equipping your team with the skills to create engaging content, you can effectively drive traffic to your website and increase your community's visibility.

Do Agencies Work?

While marketing agencies can offer valuable expertise, onsite staff possess a unique advantage when managing social media for apartment communities. As the daily custodians of the property, they have an intimate understanding of its amenities, features, and community atmosphere. This firsthand knowledge enables them to create more authentic and engaging content that resonates with potential residents.

Onsite staff can share timely updates about property events, promotions, and leasing specials, and respond promptly to inquiries from potential residents. By cultivating these connections through social media, they can build trust and foster a positive brand image. As a result, prospects are more likely to feel comfortable and engaged with the community.

Where Do We Come In?

It's time to level up your online presence. As a seasoned social media strategist with over 8 years of experience exclusively in apartment marketing, we’ve seen it all – from thriving communities to those struggling to connect with their audience. This comprehensive, 6 week long training program is tailored to equip your leasing team with the tools they need to succeed. We'll dive deep into:

  • Content creation strategies: Learn how to craft compelling posts that resonate with your target audience.

  • Platform optimization: Maximize your reach on platforms like Instagram, Facebook, and TikTok.

  • Community engagement: Build genuine connections with your residents and potential renters.

  • Analytics and reporting: Track your progress and measure the ROI of your social media efforts.

Ready to transform your apartment's online presence? Let's get started.

  • Step One: Initial Consultation

    Let's connect for a brief introductory call to discuss your goals, identify areas where you're facing challenges, and outline the initial steps. We'll also review the upcoming month's schedule to ensure your team is prepared for this collaborative process.

  • Step Two: Collaborative Content Development

    Over the next six weeks, we'll work together to develop comprehensive content calendars, address any knowledge gaps, and provide feedback on your content ideas and creations.

  • Step Three: Success Review and Future Planning

    In the final week, we'll assess the progress made on your social media pages and discuss strategies for continued growth. You'll also receive a comprehensive report and resource deck to present to your management team.

Ready to jump start those pages?

— Leah McIntosh, Director of Property Marketing at American Campus Communities

“Krista’s ability to seamlessly integrate content strategies into our global marketing campaigns contributes significantly to the success and impact of these initiatives.”

What you get:

This program is designed to equip your onsite team with the knowledge and confidence to handle your social media strategy independently.

  • Six weeks of one-on-one guidance.

  • A comprehensive evaluation of your social media presence.

  • Four interactive Zoom calls covering strategy, content, visuals, and SEO.

  • Learn the skills to manage your social media effectively.

Enjoy six months of membership to our The Suite Social Insider's Club.

$250 value for free.

  • Receive fresh content ideas every day with examples on how to best utilize for your community.

  • Keep up-to-date with the latest social media trends and news.

  • Network with other leasing managers in our community.

  • Access a wealth of additional tools and materials.

Not Quite Ready?

If a 6-week training program doesn't fit your schedule, our online subscription community offers a flexible and accessible solution. Gain immediate access to essential tools and resources to elevate your social media strategy.

What's Included:

  • Stay Updated: Access the latest social media news and trends.

  • Inspiration: Discover fresh content ideas and examples.

  • Connect: Network with other onsite team members.

  • Learn: Benefit from comprehensive training materials and monthly live sessions.

  • Get Support: Receive quick tips, ask questions, and get feedback on your social media strategy.